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Virgin Cola – Branson tried to put Coca-Cola out of business with the launch of Virgin Cola in 1994. But business fizzled by 2012, and Branson said that Virgin made the mistake of not offering something “radically different enough” from Coca-Cola.”  📌<—-Key. I swear by that. The key is to break the mold on the main thing made from a different kind of the same things. Period.